Beyond Meat Burger takes over the Meat Case
Beyond Meat Burger has just arrived on the East Coast and is prepared to shake up the meat counter. During our visit to the new Whole Foods in Pentagon City this week, we learned about this top secret product. Something fresh and exciting has come to Virginia, just in time for barbecues and grilling season. They are trying to win over all the meat lovers with this patty that is quite similar in color and style to a ground beef burger. These patties will be sold IN the meat case at Whole Foods (only in Pentagon city for now, they were first sold in Colorado to sell out crowds).
August 20 ,2106 UPDATE: Starting today these burgers are being sold at:
Pentagon City, Virginia Whole Foods
Rockville, Maryland Whole Foods
Boulder, Colorado Whole Foods (Superior, Baseline, and Alpine and Pearl St)
Denver, Colorado Whole Foods (Belmar, Capitol Hill, Tamarac, Colfax and Washington Park)
Fort Collins, Colorado Whole Foods
Cottonwood Heights, Utah Whole Foods
Trolley Square, Utah Whole Foods
I wonder if a carnivore, standing at the meat case choosing a ground beef, might stop for a second and say, hmmmmm, maybe I will pick up that more expensive vegan patty instead. I am not quite sure how many sales will be converted at the meat case, but I do think these patties will still be quite popular, especially since they are very hard to find. Vegans and vegetarians might be longing for a nice juicy burger, especially during this time of outdoor grilling and family BBQ time. July 4th weekend was the perfect time to debut a new plant based option! If you are a visual person, you can watch our Youtube video and see exactly what these patties look like!
This plant based patty is taking a very interesting approach. With more people in the US worrying about their health and considering breaking away from meat and animal products, they have decided that this product should be right in the meat case, side by side with the fresh ground beef. What a crazy idea! I give Whole Foods props for trying something like this in their newest store. Do I think it is worth a try? Heck yeah! I have not eaten any meat in many many years, but I am also not looking for my burgers in the meat case either, if you know what I mean.
So let’s look closely at this package. It is a bit pricey, you will get two 1/4 lb each burgers for $5.99 plus tax. This is a lot more expensive than the meat that Whole Foods sells. As a Mom with allergies the back of the package is even more important than the front. So, what is this patty made out of? Here are the first 10 ingredients in order:
- pea protein isolate
- expeller pressed canola oil
- refined coconut oil
- yeast extract
- natural flavors
- gum arabic
- sunflower oil
These ingredients do not scream burger to me, but when you put them all together they really do combine to make a burger-ish looking patty. If you watch our video above, you can see how the patty sizzles and oozes like a real beef patty does. But looking at the top 10 ingredients I can see why. There are 3 types of oil in it! No wonder it is juicy and sizzling in the hot pan.
So how does it taste and what is our verdict? The burger patty was easy to cook (heat the pan and cook for 3 minutes per side). When you finish cooking/grilling and then dressing it, you will have a really delicious burger to eat at your next BBQ. But, based on the ingredients and nutrition, this should really only be a once in a while kind of treat. At almost 300 calories and 22 grams of fat you need to watch how many you are eating. Also of note, there are only 6 gm of carbs, 450 mg of sodium and 20 grams of protein in one patty. We were really impressed with the consistency of the cooked patty and the taste was really good.
This burger will most definitely be a strong contender in the vegetarian/ vegan market. I wish there were a few more healthy ingredients at the top of the list, but heck, if I want a healthy burger I know how to make them myself. This burger might also be a great way to introduce a friend who is trying to avoid meat, to the world of vegan foods. Your friend might even be surprised at how delicious it is.